sportleaders gorod fasad

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The first practical sports business forum in St. Petersburg.
We gather leaders of sports and business to discuss cases,
form market trends, develop real and effective strategies for interaction, networking and monetization.

For whom this forum?

for sports practitioners working in sports clubs, sports venues, in Federations and Leagues in Russia and abroad
for business representatives responsible for developing and promoting their brand and products that prefer to use the most effective tools
for athletes interested in developing their own personal brand
for anyone who plans to develop or continue a career in sports management

3 days of practice

50 speakers-practitioners and successful cases

15 participating countries

5 models of doing business: Europe, China, India, USA, Russia

400 new contacts in your phone book

1 st - the only unique forum in Russia and CIS countries

What will the delegate of the forum have?

  • strategic vision of the sports market, understanding of its capacity and potential
  • skills to build communication with all participants of the "territory of sports" with maximum efficiency
  • contacts of the first persons of potential partners, sponsors, contractors for personal communication

How we do it?

We were always surprised that the vast majority of sports business events take place in a format of discussions that can not be transformed into actions and results. As speakers of such events, we received enough feedback from our listeners to dramatically change this approach.The SportLeaders Global Forum will share Russian and foreign practices, representatives of Western Europe, China and the US with their knowledge and cases. The very next day you will be able to apply these practical approaches in your work!

What kind of results does the delegate take with him?

  • trends in the mutual development of sports and commercial brands
  • a step-by-step strategy for working with the brand and the answer to the question "what should I do already here and now to see the result tomorrow?"
  • an understanding of how to monetize brand resources
  • actual cases from practitioners
  • the possibility of personal consultation with professionals and case authors
  • the most powerful business networking


Greg Griffin

Chairman of Adelaide United FC, Chairman of the Australian Professional Football Club Association

Gido Vader

International Relations Manager at Feyenoord Rotterdam N.V.

Gustavo Spanholi

Programme Leader in International Football Business at UCFB Wembley

Sunando Dhar

CEO, Indian I-League

Weiye Deng

Social Media Executive at Aston Villa FC, UK

Ilya Gerkus

President of Lokomotiv FC

Aleksandr Kerzhakov

A striker of Zenit St. Petersburg; the best goalscorer in the history of Russian football

Milana Kerzhakova

General manager at "The Stars for Children" Charitable Foundation

Vyacheslav Malafeev

Former goalkeeper of the Russian national team; Owner of the "M16 Group"

Oleg Barinov

the owner of NOVA ARENA, the vice-president of the Beach Soccer Committee of the RFU, the president of the beach football club "Kristall"

Mikhail Ryumin

Rosgosstrakh Vice President in Marketing

Roman Dvoryankin

General Manager at

Andrey Melnik

Sports Special Projects Manager

Vladimir Voloshin

Managing Partner at Newman Sport & Business Consulting, Co-Founder of IRONSTAR

Gennady Orlov

Russia World Cup 2018 ambassador, sports commentator, video blogger

Ekaterina Smolnikova

Journalist, TV anchor , Co-Founder of charitable organization "Play and Help"

Ivan Ryndin

Digital Director at Russian Football Union

Andrey Lyalin

Marketing Director at INDUSTRIALS

Lev Grunin

Development Director at Double Data

Pavel Shapkin

Co-Founder of eSports company UCC

Ksenia Tsukareva

Head Of Marketing & PR at HC Sochi

Elena Kuchumova

Director of eSports at "T24" TV Channel

Kirill Dementyev

Sports Commentator of CHANNEL ONE and MATCH TV

Alexey Shvetsov

Legal Counsel Brand Protection at FIFA

Maxim Belitskiy

Program Director the International School of Sports Management (MIRBIS Business School)

Ivan Parfyonov

Head of Marketing and Development at Match TV digital

Artem Pulikov

Head of Internet Business at Maxima Telecom

Natalia Subbotina

The Project Executive of the "Andrey-Arena" Stadium, Krasnodar

Alexandr Volodin

Director of Strategic Partnership at the "Odnoklassniki" social network

Maksim Zhurilo

Fouder of I LOVE RUNNING Family, Co-Founder of IRONSTAR

Galina Kukina

Head of Sponsorship and Special Projects at ROSTELEKOM

Ilya Dybov

Regional Representative of the Hero League in Saint-Petersburg, Director of the St. Pet. Half Marathon

Nikolay Turubar

Media manager, journalist, blogger, TV anchor, founder of the first in the world gadget-restaurant

Andrey Barannikov

General Director at SPN Communications

Olga Pavlovich

Head of Marketing and Development at SNAPTIVITY

Evgeniy Selemenev

Development Director at the Handball Federation of Russia

Ivan Voznyak

Producer of eSports department at Mail.Ru Group

Denis Lagutin

Marketing director at BC Lokomotiv Kuban

Anastasiya Nifontova

Silver medalist of Dakar Rally Raid, the women's winner of the FIM Cross-Country Rally World Championship and Africa Eco Race

Alexey Andronov

Creative producer at "Sovetskiy Sport", sports commentator at "Viasat Sport"

Evgeny Yadryshnikov

Deputy Head of Digital Communications At Gazprom International

Oleg Bogdanov

One of the first professional boxing managers in Russia

Sergey Troshchenko

Head or Marketing and PR at M-1 Global

Oleg Zemskov

Deputy Licensing Director Marmelad Media, RIKI group


General Partners

Topics of speeches

  • As global sports events transform cities and countries
  • The relationship between the copyright holder and the broadcaster: what is the secret of commercial success
  • How to find a sports club for a sponsor: step by step instruction?
  • What can a commercial partnership give to business with a sports club? Russian and international cases
  • Merchandising and licensing: how to make money efficiently?
  • Sports management: what are the basic principles of managing a sports organization?
  • SMM and sport: how to achieve synergy
  • Sports media: the principle of the work of leaders
  • Brands in sports - clubs, events, athletes, stadiums, products
  • DIGITALization of sports
  • Who is a sports fan and how to talk to him in one language
  • World trends in the design and operation of arenas
  • ESports and features of its audience
  • Marathon, triathlon, extreme - what is the secret of their popularity?
  • Why does the sport need a CRM system, and how does it work in practice?

What you get as a forum partner?

  • The ability to broadcast brand values to the audience of decision makers in their industry
  • Access to the TOP audience of the sports industry
  • Strategic vision of the sports market, understanding of its capacity and potential
  • The best ideas for effective activations and practices gathered from around the world
  • Contacts of the first persons of partners and contractors for your notebook

Information for the media

Dear colleagues from the media!
Applications for press accreditation should be sent to:

Take your place among the Leaders!